40 years of creativity.
For Adobe’s 40th Anniversary, we crafted a limited-edition A40 wordmark and visual identity. The look and feel is celebratory and glittery, but adds a layer of modernity and ‘oomf’ needed to celebrate a cherished milestone. Additionally, A40 was wrapped into our internal "Let’s Adobe Together" campaign, bringing in the messaging of celebration, reflection, and igniting the future.
Creative partner/producer: Hartmann Studios
Adobe team: Rich Clum, Chris Bartoldus, Steve Ogden, Susan Brennan, Alejandro Chavetta, Kashka Pregowska-Czerw