MAX 2018 Teaser 2
LIGHT: Color, balance, glow, movement, reflection, refraction.
For this year’s Adobe MAX conference, we wanted to combine light and motion to create unique animated stories on the streets of L.A., where MAX is returning after two years. We were inspired by Tao Tajima’s “Night Stroll.” We captured L.A. street scenes in beautiful 8K raw detail, then animated and composited the artist unique art, bringing their work to life.
Michela Picchi  is the third artist in the series. Her story released bodies of glowing, technicolor paint onto the LA streets. Some organic, some geometric, both abstract and representational. The simple shapes present themselves as friendly and fluid visitors from a very vibrant planet converging to attend Adobe MAX 2018! 
Original Illustrator art​​​​​​​


Event graphics

Original art: Michela Picchi
Motion design and animation: Steve Ogden
DP, video: Mike Burton
Creative direction, video: Dan Cowles
Final still image: Neil Kryszak
Photo retouching and compositing: Dan Fullington
Creative direction, design: Kashka Pregowska-Czerw
Music: The Gymnast by White Flowers, Marmoset Music

Adobe MAX—The Creativity ConferenceOctober 15–17, 2018, Los Angeles, CA

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