For 2018 Adobe MAX conference, we wanted to combine light and motion to create unique animated stories on the streets of L.A., where MAX is returned after two years. We were inspired by Tao Tajima’s “Night Stroll.” We captured L.A. street scenes, then animated and composited the artist unique art, bringing their work to life.
Yo Az is the first artist in the series. His story centered on animals, plants, and geometric shapes traveling through the City of Angels: lighting it, awakening the city, and in the end transforming into the beautifully harmonious neon MAX logo. YoAz provided us with vector art in Adobe Illustrator CC. Glows, reflections, and motion were added in Adobe After Effects CC. Below you can see the gorgeous details of the art and its amazing transformation and movement in the videos.
Original Vector Art by Yo Az
Still frames from the video
Images from the event and other applications.
Original art: Yo Az
Motion design and animation: Steve Ogden
DP, video: Mike Burton
Creative direction, video: Dan Cowles
Final still image: Neil Kryszak
Photo retouching and compositing: Dan Fullington
Creative direction, design: Kashka Pregowska-Czerw
Music: Petals by Bibio, 2016 Warp Records
Adobe MAX—The Creativity Conference, October 15–17, 2018, Los Angeles, California